用“V”為品牌標誌,因為這代表 HOUSE OF V 的設計理念 ﹣簡約中包涵深度﹣在簡約的設計之中透過對每個細節的精心計算和構思,讓每部份和諧地結合。另外,“V”字又包涵了幾何的形態,而幾何是人類的共通語言,以此表明 HOUSE OF V 的設計在簡約中有跨文化的共融性。
工藝
在 HOUSE OF V 眼中,簡約不是簡化一件產品,而是把簡約的思維滲透在產品的創作及生產過程中,每件設計都經過精心考慮,嚴選每種用料, 造出最精緻的設計。
顧客
HOUSE OF V 的目標顧客是自信並對時裝有個人眼光的女性,她們不是潮流的跟隨者,而是在潮流中活出自己的風格。
HOUSE OF V BRAND PHILOSOPHY
HOUSE OF V’s philosophy returns to the very basic – the simple lines. V utilizes the elegance of simple lines with a pivotal point in the center to bring out the unique style of “V”.
FASHION SHOULD BE EASILY UNDERSTOOD
HOUSE OF V’s design concept is to use simple geometry in producing profound fashion pieces; through minimal designs and blending design elements into harmony. It incorporates a universal design concept that everyone can recognize and appreciate.
SIMPLICITY IS THE ULTIMATE SOPHISTICATION
To HOUSE OF V, simplicity and minimalism aren’t just descriptions, but rather than the idea. The concept of design cleanness is integrated at every stage of the design and production process. All materials are carefully handled and chosen with messy design details eliminated.
HOUSE OF V strives to serve for confident women with a keen eye for fashion.