The most valuable asset of an enterprise is probably its brand value. Well-recognized brand is easily associated with the product and quality by customers, which ultimately means business. According to BusinessWeek/Interbrand's annual ranking of the "Best Global Brands", H&M's brand value rose 11% to US$15.4 billion in 2009, finishing 21st overall. H&M's close rival Zara finished 50th overall, with its value jumping 14% to US$6.8 billion. By teaming up with celebrities such as Madonna and Rei Kawakubo, H&M gains enormous attention in global fashion market. The fast fashion model created by ZARA has become a legend in apparel retailing and its brand value also goes up to surpass some classic luxury brands.

　　Under the strict global competition, many developing countries strive to transform their manufacturing economy into a creative economy that emphasizes branding and design. TTF (Taiwan Textile Federation) and TAITRA (Taiwan External Trade Development Council) have worked closely in line with the “Branding Taiwan” policy launched by the government together with the industries to reinvent brands and re-energize the fashion industry. Taipei IN Style (TIS), co-organized by TTF and TRATRA, is the annual stage to showcase the result of the joint efforts. The 5th Taipei IN Style will be held from August 27 to 29, 2010 with more exciting new brands and activities to present Taiwan’s brand power.

　　During the TIS 2010, in addition to the always highly anticipated spectacular international catwalk shows presented by designers, brands as well as new talents, there will also be in-depth seminars on fashion trends and trade/industry analysis to provide an occasion for latest information dissemination and opinions exchange. A special arrangement is made by the organizers to invite potential buyers for one-on-one sourcing meetings with exhibitors, which is proved the most effective way to create tangible business for brands, distributors and suppliers.

• 189 exhibitors with 200 booths highlighting the exuberant energy and glamour of international apparel and accessory brands from the U.S.A., Japan, South Korea, Hong Kong, Macao, China, Singapore, Panama and Taiwan. The participation recorded a remarkable increase of 27% from the previous year. Among them, 43% were fashion brands, 12% designer brands, 19% young designers, 10% accessory brands, 5% fashion school instructors and 11% service providers for fashion industry.
• A total attendance of over 11,000 visits including professional buyers and media from 22 countries and regions mainly covering India, the Philippines, China, H.K., Japan, Macao, Malaysia, Singapore and Thailand. 21% of the visitors were consumers, 17% manufacturers, 15% retailers, same for both traders and importer/brand agents, 8% wholesalers, 7% designers and 2% from buying offices.
• 9 seminars and 40 one-on-one business matching meetings attracting more than 1,000 attendants, offering excellent opportunity to connect exhibitors with global fashion professionals
• 8 fashion shows with more than 4,500 viewers attracting worldwide media coverage, including more than 20 television segments, 40 print and internet media reports – all giving positive reviews

TIS offers exhibitors the benefits of:

• Dialogues with representatives from international fashion brands including domestic and international department stores, distributors and licensing agents
• Opportunities to attend business meetings with international brands
• Promoting branded products directly to buyers
• Media coverage by global websites and media with in-depth reports on brands and collection
• Access to the latest information on fashion and market trends
• New product public launching and media exposure opportunity
• Promotion on the exclusive websites