The Rinda Salmun brand has a design philosophy that is rooted in the designer’s fine arts background. Her objective is to create "wearable art”; creating and experimenting on art forms through the medium of clothing for everyday wear. As a painter and designer, Rinda’s inspirations came from a mix between the world of fine art and fashion with influences in contemporary fashion trends.
The Rinda Salmun collection offers silhouettes with strong bold lines, mix panels of fabric and patterns within a style, that accentuates a women’s curve and usually by revealing just enough to the imagination; edgy-sultry yet trendy and modernly-conservative. It is also about defining the ways in which clothes can be at once strong, bold and rather masculine, but also sweet and feminine.